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Salesforce.com Launches Salesforce Summer ‘08

Salesforce.com has announced that Salesforce Summer ’08 is live to all 43,600 salesforce.com customers. This solution represents the company’s 26th release in nine years and delivers the power of cloud computing to the enterprise.

Salesforce - Summer '08

Visualforce, part of the Force.com platform, is now live in every edition of Salesforce and is designed to enable users to develop any interface entirely in the cloud. Salesforce Content and Salesforce Ideas are also delivering new levels of customer success in Salesforce Summer ’08.

Both applications deliver true Web 2.0 collaboration capabilities to users globally. A total of 50 new CRM features are also live with Salesforce Summer ’08, thereby raising the bar for industry innovation.

“Consumers have been enjoying Web 2.0 features like voting and social networking on consumer web applications like Digg and Facebook (News - Alert) for years. But traditional enterprise applications are still stuck in the ’90s,” said George Hu, executive vice president marketing, applications and education at salesforce.com, in a Monday statement.

“Salesforce.com is changing all that by delivering Web 2.0 interfaces and collaboration technologies in Salesforce Summer 08.”

“As the CRM market continues to evolve, the integration of Web 2.0 technologies into CRM processes is a key step in driving greater end user productivity by making applications more intuitive to use,” said Rebecca Wettemann of Nucleus Research, in Monday’s statement.

“Salesforce.com’s advances in content and ideas management — as well as the release of Visualforce — in Salesforce Summer ’08 gives developers more tools and options to drive greater collaboration and increased productivity for users.”

Visualforce is a new technology for developing powerful user interfaces for any application built on Force.com, including Salesforce. The solution includes all the resources developers need to build rich, interactive applications and user experiences for a variety of audiences, applications and devices.

Visualforce features include pages to enable the design definition of a user interface; components, components to create new applications that match the look and feel of Salesforce; Apex Controllers to enable customers to build any user interface behavior; static resources to create, reference and manage resources; and inline page and controller editing.

Salesforce Content is designed to deliver the power of SaaS (News - Alert) to managing unstructured data within an enterprise by utilizing the best of consumer Web technologies such as tagging, subscriptions and recommendations.

Users of the Salesforce Content solution can manage their documents and unstructured data directly in Salesforce to improve productivity and effectiveness in every corner of the enterprise.

“Now we can collaborate with our entire community. With Salesforce Content, we have enhanced the experience of our customers by delivering the right information when it’s needed most,” said Steven Frers, Vice-President of Service and Support at CompassLearning, in Monday’s statement.

New features for Salesforce Content include global availability; and content analytics to allow usage metrics to be effectively tracked to determine the most frequently used content among sales reps, marketers and other users.

Salesforce Ideas is an entirely new type of application that enables customers to tap into the innovative power of their customer, partner or employee communities by allowing them to post, discuss, and vote on ideas.

Since its release, this application has enabled companies to effectively engage with their internal and customer communities. The release of Salesforce Summer ’08 is expected to enable companies to capture the unique perspective of their partner community by including Salesforce Ideas in the Salesforce Partner Portal.

Salesforce Ideas offers new features such as multiple communities that allows companies to create multiple communities to better organize and segment the ideas coming from multiple groups; and customizable ideas that allows users to customize fields and expose data directly to the original posting.

In April, salesforce.com and Google announced their second joint product, Salesforce for Google Apps. This new solution is a way for business professionals to communicate, collaborate and work together in real time over the Web.

Salesforce is taking an innovative and proactive approach to delivering solutions that its customers need in order to achieve differentiation in their respective markets. The company understands the challenges that its customers face every day and has responded with solutions that address those challenges.

These latest releases from Salesforce not only address the daily needs of the customer, they allow users to integrate information within their chosen community to drive further collaboration and development that will drive adoption and market share. In intensely competitive markets, such capability will make these users hard to beat.

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