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New Rules for the New Economy

New Rules for the New Economy by Kevin KellyThis is my favorite business book:

New Rules for the New Economy

Published in 1998, based on an article of the same name authored by founding executive editor of Wired Magazine Kevin Kelley in the September 1997 issue. It is out of print but IMO it shouldn’t be. But you can still buy used copies on Amazon. As of this writing there are 117 with a lowest price of US$0.21. 

If Marc Benioff has not read it, he needs to get a copy and read it. As a matter of fact, anyone who currently runs a business or who wants to run a business should read this book. It is not an easy book to digest, but the insights it provides are numerous and invaluable.

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